This project was the first I received during my internship at Altran, and it ended during my last week there.
First of all I have to explain what kind of project it was. It was under a category of project in Altran called “mécénat de compétences”. Basically it’s when Altran chooses an association or an institute and offer to do a project for free. It was a great opportunity for me because it was a real project with real client but being pro bono we had the liberty to take our time and explore different ways of doing things.
The ACPA is an athletics association based in Ancenis, a small town just outside from Nantes in France. And the NEC is a fencing association based in Nantes.
Both of them approached Altran because they needed a complete redesign of their identity in term of logos, websites, visuel identities standards, posters, letters template, business cards, jerseys, clothing…
Being neighborhood associations they never took the time to hire a designer to create a proper identity + website.
The main restraint we had was that they both wanted an original design (Not a template I mean by that) but with the ability to modify it themselves later. But they knew nothing about web design whatsoever.